Tuesday, November 17, 2009

Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!

The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their "goldmine" because it can generate much of their sales revenue. If you've built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you've completed the first step and are on your way. Now it's time to "mine" for gold!

GETRESPONSE offers an amazing email marketing service with all the features described in this article.

Below you'll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:

1. Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.

2. Add a subscription form to every page on your website. Make sure it stands out so it is easy to find. If it doesn't look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.

3. Add subscription forms to your social media pages. Make sure that you don't waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!

4. Make it easy for readers to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it's not necessary, don't include it here. You can always survey them once they're customers! We do recommend that you provide a link to your Privacy Policy however.

5. Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don't have one, put the words "privacy policy generator" into a search engine and you should be able to find a suitable form to use.)

6. Provide samples of your newsletters and Ezines. This lets potential subscribers review your materials before they sign up to determine if it's something they'd be interested in.

7. Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.

8. Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don't limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out "goodies" throughout the year, your subscribers will feel truly appreciated − and that's good for business!

9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they'll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to "pass it on".

10. Let others reprint your newsletter as long as the content is not modified. If you're happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you'll get new subscribers, and more traffic and links pointing to your site.

11. Include a "Sign Up" button in your newsletter. If you're using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!

12. Add a squeeze page. A squeeze page has one goal − to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!

13. Include testimonials on your squeeze page. This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more "believable" and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don't use "Bob K, FL"). Add a note inviting others to participate. After all, it's free publicity!

14. Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.

15. Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others' blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!

    
    

    Cheers!

    
    

    Bryan

Labels: email marketing, internet marketing

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Take the right steps to your home based business now
Copyright © Bryan Wong, earnmoney-fromhome.com

You might ask. How do you earn money from home? How do you have a successful home based business? There are many reasons why people venture into a home based business. They want to escape from the rat race they hate their 9 to 5 jobs, they hate working in a cubicle 24/7, they hate their bosses or some can only make enough money to survive but have barely enough to spend for anything else.

 Most people want to break out of their boring routine where they will most likely spend the next 30-40 years of their life doing almost the same thing although they might go up their career ladder and become bosses or CEOs one day.

If you are one of these people, chances are you might end up really frustrated, exhausted and you’ll be wondering what you have achieved working in such an environment for three to four decades of your life. Some would choose to continue with this daily routine while some want to try something else that may change the direction of your life which brings us back to the question of what is a home based business?

Basically a home based business does not necessarily mean working online from home to make money. You can have a business without using the internet for example people who are into AMWAY, Herbalife etc can make a living through a business all run from home.

What is essential in running a home based business? For the purpose of this website, let’s focus on a home based business using the internet.

If you want to earn money from home online, you must have the right mindset. As with all businesses, having the right mindset does make a whole lot of difference and this can be exemplified in people who are successful and those who have not make any money online.

What is this right mindset?

The answer to that encompasses a lot of things. But there are a few things you need to be successful.

The first is identifying a reason why you want to have a business at home. What is that single drive that motivates you to do something totally different than all the people around you. Is it curiousity? You are sick of your day to day job in the office? You want a better quality of life? For me I definitely want a better quality of life. I don’t want to be caught up in a mechanical lifestyle where all I do is work and have no time to myself and most importantly to the people I care about, my wife, my family. The important thing to note here is setting up a business online to earn money from home is not as easy as it seems. It is pure hard work. If you have seen all the gimmicks and testimonials of all those who have been successful, you have to wonder how they started. Did they start making thousands of dollars on the first day? The answer is a resounding NO.

Once you have the drive or motivation to start an online home based business, you need to take action. So many people are interested in earn money from home but they fail to take action. Words without action equates to nothing. As long as no action is taken, nothing changes.

So many people are “looking outside the ring” and afraid to enter. As Stone Evans put it, you must be willing to take the leap! Take action and learn from your mistakes. No Internet Marketer in the world became successful without making mistakes and learning from it. With every step you take to change things or improve you go one step further.

You may have doubts about whether or not this is a good time to start a business, or you may doubt your current level of marketing skill or knowledge or personal confidence to start a business. That is only natural and it is good to be cautious. 

However, you must also be careful not to let your self-doubts hold you back from achieving your dreams and aspirations. Remember if you have doubts, people who are successful today once had theirs too but they took action and they were willing to take steps to change.

Taking action without having a sense of confidence or faith in what you are doing does not help you either in your business. I am talking about believing in yourself. If you don’t believe that you can do it, then you can’t do it. I’m sure you have heard about the law of attraction.

I personally don’t believe everything that’s been said in Rhonda Byrne’s discovery of “The Secret”. But essentially, the whole idea of the law of attraction is you are what you think. If you think that you are going to fail than you most certainly will fail. I won’t go into the details of all the psychology behind this. To put this into perspective, if you believe you can succeed in your business, you will succeed but remember to take action. Having a strong sense of belief, taking action and identifying why you want to start an online home based business will certainly keep you in the right direction to earn money from home.

To Your Success!

Bryan Wong

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